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The decision to include Rose and the celebrities was no accident. The Wieden team purposefully selected not only persons with huge followings on social networks followings that dwarfed Old Spice’s own but specifically those with particular credibility and influence over the technorati and social media addicts. The social media kingpins told their followers, their followers […]

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Furthermore, CSR minimizes risk by deeply understanding their target market including cultural norms, regulations and customer buying behavior. Finally, CSR strives to eliminate the client’s impression they are dealing with a foreign supplier. The company uses American consultants for business development and account management. It might not be clear from the post, but those immediate […]

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MoreIn 2003 Michael Doherty, Nike’s Creative Director of Global Brand Presentation, was searching for a fresh idea to aid the fundraising efforts at OHSU Doernbecher Children’s Hospital in Portland. “They had done tickets for the Triple A baseball team with a portion of proceeds for that night going to the hospital. Or when the circus […]