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Carlsberg beer attracted four times as many mentions in English language messages relating to the tournament than official sponsor Budweiser, the study found. “Savvy marketing can successfully connect a brand to a major event like the World Cup, without shelling out millions of pounds for exclusive sponsorship rights,” New York based Nielsen said in an […]

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Given the choice, most would understandably choose the former. The problem, of course, is that many organizations are crippled by organizational inertia. Market leaders and public companies are particularly vulnerable, as they tend to possess deeply entrenched operational structures, revenue models and cultural values. Watson was named earlier this week as a potentially armed and […]

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Bowerman said he’d already been concerned about a lack of security in the Olympic village. The security, he said, was “boys and girls probably 15 to 18 years old in Bavarian mountain uniforms.” He refused to take much credit for building Oregon into a national track power. He once said his predecessor, Bill Hayward, who […]